Poor Boyz Productions

Poor Boyz Productions

Client

Poor Boyz is an award winning film production company on the forefront of action sports. Since 1994 Poor Boyz has produced over 15 full-length films, focusing mainly on skiing and windsurfing, across the globe.

Project

In early 2014 Poor Boyz teamed up with Coors Light for their Break the Ice campaign and tasked Maimed & Tamed with finding the perfect song to accompany footage they captured while filming in Detroit.

Solution

M&T coordinated the placement of “Hostage” by Aubergine Machine in the web-only edit that featured snowboarders Mason Aguirre and Christian Connors along with skier Cam Riley. The song complements the ethereal nature of the footage while still maintaining a certain edge that reflects the gritty streets of Detroit. M&T negotiated licensing fees with the artist’s publishing representatives and executed the master use and synch agreements, ensuring a hassle-free placement and clearance process for Poor Boyz.

Poor Boyz Productions
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